If listening were a pipeline to attendance, our concert halls would be packed. They're not. Here’s why.

Forward-thinking organizations are applying universal design principles to their entire organizational structure, recognizing that inclusive design fosters innovation that benefits everyone.

Golf didn't just stabilize a declining industry—they sparked record-breaking growth by making the sport accessible to people who never would have engaged before.

What happens when you ditch product-centric messaging? For one orchestra, it turned into 15,000 more email opens every year.

Most grant applications follow the same tired formula: Here's who we are, here's what we do, here's why we're great, here's why you should fund us.

Arts organizations too often focus their sales pitches on “cultural enrichment”, citing industry reports or in-house surveys that say it’s a primary driver of engagement. But those studies asked the wrong question.

Now is the perfect time to step back, clear your head, and scan the bigger forces shaping audience behavior. These aren’t arts-specific reports—but that’s exactly the point.

The subscription model that the performing arts world is built around? It only briefly aligned with how most people actually behaved—a narrow window in time when routines, loyalty, and consumer habits lined up.

It’s getting personal. And arts organizations need to get on board—because mission alone won’t save you when the funding dries up.

We’ve all heard that stat: “90% of first-time orchestra attendees don’t return the next season.” But there’s something buried in that study that most people missed.

Researchers measured oxytocin levels (the “love hormone”) in concertgoers before and after a live performance. Here are the surprising results.

You listen attentively to every industry report, waiting for that one nugget that will change your strategy. But halfway through, that nagging voice in your head always whispers: “How is this actually helpful?”

Most arts organizations can’t tell what’s driving growth—and what’s just noise. Not because they’re not measuring. But because the system itself was never designed to give them real answers.

The arts sector can’t catch a break. Audience declines. Shifting consumer behaviors. A global pandemic. And now—drastic cuts in federal funding. It’s time to rethink our business model.

Hatch created a campaign for the Peabody Essex Museum and it is absolutely next level. I am gobsmacked.