How arts organizations win in a billion-dollar attention economy

Written By Ruth Hartt

I think we've been ignoring a competitive advantage we have as a sector—being more human.

We'll never win the fight for attention with budget or spectacle. But understanding the human experience? That's our jam.

And I think that's how we win against massive brands and big tech.

That’s the case I make in my free 25-page guide, The Relevance Advantage.

 
DOWNLOAD THE RELEVANCE ADVANTAGE
Ruth Hartt

Merging nearly two decades as an opera singer with deep expertise in customer-centric innovation, Ruth Hartt has spent the last five years building the case for a new business model in the arts.

Ruth’s strategic vision is shaped by nine years’ immersion in innovation frameworks at the Christensen Institute for Disruptive Innovation, a globally recognized authority on business and social transformation founded by Harvard Business School’s Clayton Christensen.

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