Nail Your Value Proposition. Unlock Real Growth.
A customer-first messaging tool for arts organizations ready to scale.
A misaligned value proposition repels the very audiences you’re trying to attract. This powerful playbook helps you fix that.
Most arts organizations still lead with product, not purpose. They ignore how audiences define value—and lose relevance, ticket sales, and funder confidence as a result.
This workbook helps you craft a customer-first value proposition—one helps the right people instantly recognize that your offering is exactly what they need.
It’s the first step to aligning your business model with high-impact markets that drive real growth.
What’s Inside:
✔️ The 5 critical questions your value proposition must answer
✔️ A clean, fill-in-the-blank template to sharpen your messaging
✔️ A proven framework rooted in business model innovation
✔️ Insights that shift your thinking—from product-first to customer-first