The Audience-First Reset
20 quick pivots to shift your arts marketing from egocentric to customer centric.
Stop pushing your product. Start pulling people in.
Too often, arts marketing speaks at people instead of connecting with them.
That’s why I created this checklist to help you identify the habits that push people away, and replace them with 20 quick pivots that pull them in.
When your marketing starts with what people are already seeking, everything changes.