What if arts patrons aren't inherently different? What if the traditional arts model makes them behave differently?

We’re living through the biggest data shift in 20 years, and it's forcing a reckoning for arts leaders: know your audience deeply, or lose them to organizations that do.

CEO: Ok, our stewardship is dialed in. Appreciation events, welcome gifts, the works. But donations are stuck. What’s your take?

New CMO: Don’t kill the messenger, but we’re playing one giving game when there are actually two.

Post-event surveys that ask “How satisfied are you?” or “How did it make you feel?” miss the point entirely.

It’s mid October. Your patrons are about to face one of their biggest holiday season frustrations: finding the perfect gift. Here are five consumer studies you need to know.

Personalization is billed as marketing’s holy grail. But most of what the industry calls “personalization” isn’t personal at all — it’s shallow behavioral tailoring, and consumers know it.

Forward-thinking organizations are applying universal design principles to their entire organizational structure, recognizing that inclusive design fosters innovation that benefits everyone.

For decades, arts leaders have been told to focus on people who already love the arts. Here's why that advice is limiting growth.

The headlines are exciting. "Arts sector grew at twice the rate of the total economy!" "We contributed $1.2 trillion to the GDP in 2023!" Here's what's actually happening.

If listening were a pipeline to attendance, our concert halls would be packed. They're not. Here’s why.

Golf didn't just stabilize a declining industry—they sparked record-breaking growth by making the sport accessible to people who never would have engaged before.

Most grant applications follow the same tired formula: Here's who we are, here's what we do, here's why we're great, here's why you should fund us.

Arts organizations too often focus their sales pitches on “cultural enrichment”, citing industry reports or in-house surveys that say it’s a primary driver of engagement. But those studies asked the wrong question.

Now is the perfect time to step back, clear your head, and scan the bigger forces shaping audience behavior. These aren’t arts-specific reports—but that’s exactly the point.

The subscription model that the performing arts world is built around? It only briefly aligned with how most people actually behaved—a narrow window in time when routines, loyalty, and consumer habits lined up.

It’s getting personal. And arts organizations need to get on board—because mission alone won’t save you when the funding dries up.

Researchers measured oxytocin levels (the “love hormone”) in concertgoers before and after a live performance. Here are the surprising results.