Your customer surveys are broken.

Post-event surveys that ask “How satisfied are you?” or “How did it make you feel?” miss the point entirely.

Without a before, you have no idea what actually changed. Someone can say they’re “very satisfied” but you still don’t know whether anything meaningful shifted.

That’s comfort data.
It sounds good—but it can’t guide decisions.

And there are real consequences:

Thousands of patrons attended your events last season, but you have no idea:

→ Who experienced the greatest transformation
→ What aggregate impact you delivered to your community
→ Why some converted to donors and others didn't

So, when you solicit donations, you’re forced to send mass appeals instead of targeted asks. And when grant season arrives, you’re forced to rely on anecdotes instead of real evidence.

Which means you're leaving thousands in contributed revenue on the table—because you can't prove the impact worth funding...or identify which patrons are most primed to give.

Here's the key takeaway:

Traditional satisfaction surveys ask people to grade you. Outcome surveys ask people to report what changed.

One produces noise. The other produces actionable intelligence that drives revenue.