Personalization without genuine customer understanding, says Gartner, can backfire. The solution? active personalization.

Can need-based intelligence increase engagement and drive higher ticket sales? A 16-week controlled test at the New Bedford Symphony.

This happens a lot. A demand-side insight surfaces in the sector, and the product-centric model absorbs it back into the same logic it's always run on.

BSO's 40% audience decline isn't a conductor problem or a financial problem. It's a business model problem. Here's what the data says—and why no conductor search fixes it.

The moment you frame the sector's problems as structural, your board stops offering tactical fixes and starts asking the right questions.

What if arts patrons aren't inherently different? What if the traditional arts model makes them behave differently?

We’re living through the biggest data shift in 20 years, and it's forcing a reckoning for arts leaders: know your audience deeply, or lose them to organizations that do.

CEO: Ok, our stewardship is dialed in. Appreciation events, welcome gifts, the works. But donations are stuck. What’s your take?

New CMO: Don’t kill the messenger, but we’re playing one giving game when there are actually two.

It’s mid October. Your patrons are about to face one of their biggest holiday season frustrations: finding the perfect gift. Here are five consumer studies you need to know.

Personalization is billed as marketing’s holy grail. But most of what the industry calls “personalization” isn’t personal at all — it’s shallow behavioral tailoring, and consumers know it.

Forward-thinking organizations are applying universal design principles to their entire organizational structure, recognizing that inclusive design fosters innovation that benefits everyone.

For decades, arts leaders have been told to focus on people who already love the arts. Here's why that advice is limiting growth.

The headlines are exciting. "Arts sector grew at twice the rate of the total economy!" "We contributed $1.2 trillion to the GDP in 2023!" Here's what's actually happening.

Golf didn't just stabilize a declining industry—they sparked record-breaking growth by making the sport accessible to people who never would have engaged before.

Most grant applications follow the same tired formula: Here's who we are, here's what we do, here's why we're great, here's why you should fund us.