Tools & Resources

100+ plug-and-play strategies to help you craft outcome-focused, relevant marketing that speaks to a broader audience. See what customer centricity looks like here.

Price: $19

Your arts marketing think tank. Join 400+ arts leaders around the world getting a daily curation of outstanding arts marketing + monthly masterclasses.

Starts at $4.17/month

Show your team this report outlining 40 years of audience declines, and spark the motivation to embrace a bold new direction.

Distilled from four decades of NEA data

Price: $24

Your full-scope market analysis, Audience Unlocked is packed with data-driven insights customized for your organization. You’ll get a clear view of your current market position and growth potential. You’ll also discover seven high-potential markets to unlock new growth, with attendance and revenue projections.

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Discover a customer-first model that redefines relevance and unlocks radical growth. Audience Alchemy offers strategic insights, actionable tools, and a clear framework to attract broader audiences and build lasting success.

Starts at $499 (self-paced) or $699 (cohort based)

Is egocentric marketing driving away your potential patrons? Get your customer centricity score and uncover key shifts for moving beyond a product-centric mindset.

Free Resource

The biggest missteps in arts marketing are absurdly easy to fix. With The Audience-First Reset, you’ll learn how to stop pushing your product—and start pulling people in.

Free Resource

Get clear on the customer journey and how it informs effective marketing strategy.

Free Resource

Is your arts organization ready for change? Find out with this quick assessment. Get your change readiness score and discover what pace of change is right for your unique organization.

Free Resource

PIVOT is a podcast dedicated to reversing audience decline through the power of customer centricity.

Each episode brings you actionable, customer-centric strategies that you can apply to your work in real time.

Free Resource

Discover customer-centric insights and strategies designed to help arts organizations rethink audience engagement. Find inspiration and actionable ideas to start making meaningful shifts today.

Free Resource

Get four powerful questions designed to move beyond surface-level feedback and uncover deeper motivations, outcomes, and emotional drivers.

Free Resource

This workbook helps you craft a customer-first value proposition—one helps the right people instantly recognize that your offering is exactly what they need.

It’s the first step driving real growth.