Skip to Content

Audience Trends From 1982-2022

Is your arts marketing a turnoff?

The Arts Marketing Checklist

The Arts Marketing Hall of Fame

The Online Community

The Annual Awards

Audience Trends From 1982-2022

Is your arts marketing a turnoff?

The Arts Marketing Checklist

The Arts Marketing Hall of Fame

The Online Community

The Annual Awards

Folder: Start Here

Audience Trends From 1982-2022

Is your arts marketing a turnoff?

The Arts Marketing Checklist

Folder: The Arts Marketing Hall of Fame

The Online Community

The Annual Awards

Are you driving away potential patrons with egocentric marketing?

Take the free assessment and get your customer centricity score instantly.

Don’t miss what’s next

Join 650 arts leaders rethinking strategy through a customer-centric lens.

First Name

Last Name

Email Address

Your information will not be shared.

You’re on the list! While you wait for your first email, follow Ruth on LinkedIn.

“Now, social prestige goes to the ‘no-brow’—the person with so much cultural capital that he moves between genres and styles, highbrow and lowbrow, with ease.” —David Brooks

Today's world defines culture much more

Which do you prefer, steak or pizza? 🥩 🍕

(This is one of @bmoesta’s favorite ways to explain how context creates value—and it’s an important concept for arts leaders to integrate.)

Most meat-eaters would say “I like both!

Traditional arts marketing isn’t working anymore. (In fact, it’s alienating your potential patrons.)

Why? Because it ignores them, and leads with egocentrism.

How egocentric is your arts organization's marketing?

Take the quiz now (li

It's a common misconception that marketing the arts is fundamentally different from marketing other products or services.

It's tempting to think, "Our audience is unique, our product is different—so our marketing should be too." But

RUTH HARTT

Revolutionizing arts marketing through the lens of customer centricity

I bridge the worlds of business innovation and the arts with interdisciplinary insights. My mission: Help arts leaders rethink the status quo to unlock audience growth.

ABOUT
Home
Meet Ruth
Audience Alchemy

RESOURCES
Read the blog
Join the Hall of Fame
Listen to the podcast
Take the quiz

CONNECT
Contact Ruth
Subscribe
Invite Ruth to speak

©2024 Culture for Hire LLC. All rights reserved.