Are you driving away potential patrons with egocentric marketing?

Traditional arts marketing isn’t working anymore.

(In fact, it’s alienating your potential patrons.)

At Culture for Hire, discover the customer-centric formula that will transform your approach (and it doesn’t cost a thing.)

Unlock the power of an innovation framework that has helped other industries to adapt and thrive—and learn how to craft marketing content that actually speaks to today's consumer.

Stop ignoring the customer. Start selling more tickets.

  • “Ruth is a breath of fresh air. She cuts through traditional jargon and bias to focus on solid, practical solutions. Her commitment to a patron-first approach empowers managers across all departments to drive real results.”

    —Drew McManus, CEO, UpStage Technologies

  • "Ruth has an extraordinary vision for arts marketing, and the arts sector needs it now."

    —Mark Schaefer, Author of Marketing Rebellion and Belonging to the Brand

  • "For any org wanting to center their customer and community, Ruth's thinking on this topic is hands down the best I've ever seen."

    —Aubrey Bergauer, Changing the Narrative

  • "This may well be the salvation that audience-hungry arts marketers are searching for."

    —Trevor O’Donnell, Author of Marketing the Arts to Death

  • "...an incredible thought leader. Ruth's insight is what we need to hear as a sector right now. "

    —Sarah Weber, Executive Director, Association of California Symphony Orchestras

  • “Ruth is a champion for your patrons. She sets aside all of the expertise and just asks one simple question: What matters to your customers? It's revolutionary.”

    —Sean Kelly, Founder, Vatic

  • "If you don't yet follow Ruth Hartt, drop everything and follow. A superhero in all things marketing and perspectives!"

    —Holly Mulcahy, Concertmaster, Wichita Symphony and founder, Arts Capacty

  • “This is one of the most, if not the most, important presentations in my life. Thank you from the bottom of my heart.”

    —Thomas Cooke, President, Voce

  • "So grateful that Ruth is not only putting the Jobs to Be Done framework out there, but also providing illustrations on how to enact it."

    —Timothy Myers, Music Director, Austin Opera and Music Director, Spoleto Festival USA

  • “The room was vibrating during Ruth’s Chorus America plenary...lightbulbs were going off, pens were furiously writing.”

    —Alex Gartner, Artistic & Executive Director, Pensacola Children’s Chorus

  • “Thank you for delivering two remarkable presentations. Your work is transformative!”

    —Kevin Eberle-Noel, Executive Director, Redlands Symphony

  • "Your presentation was truly exceptional."

    —Donny Thompson, Executive director, Jazz Outreach Initiative

  • "You were spectacular and opened up a host of necessary questions with which we need to grapple. It was a terrific session."

    —Nick Adams, Executive Director, Cantata Singers

  • "Ruth was an amazing speaker and was incredibly well received."

    —Maggie Plaster, Director of Parks, Recreation, & Cultural Affairs, City of Las Vegas

Relevance Strategist. Arts Champion.

With one foot in the arts sector and the other in the world of business and innovation, Ruth Hartt is leading the charge to rebuild cultural audiences through the power of customer-centric marketing.

Did you know?

  • Between 1982 and 2022, U.S. opera audiences plummeted 77%.

    Source: National Endowment for the Arts

    Make It

  • Between 1982 and 2022, U.S. classical music audiences declined by 65%.

    Source: National Endowment for the Arts

    Make It

  • Between 1982 and 2022, U.S. theater audiences dropped 62%.

    Source: National Endowment for the Arts

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  • Between 1982 and 2022, U.S. ballet audiences dropped 52%.

    Source: National Endowment for the Arts

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  • More than 48% of U.S. consumers don't feel welcome in the classical music world.

    Source: IMPACTS Experience

    Make It

  • If U.S. classical music audiences were proportional to the general population, the non-white portion would be 29 percentage points higher.

    Source: IMPACTS Experience

    Make It