What the World Needs Now: Your Brain On Art

We work in a powerful realm.

The arts can literally “change the structure and function of cells within our brains and bodies,” says Susan Magsamen, co-author of the New York Times bestseller Your Brain On Art.

But the benefits go well beyond the physical—and that's what this book aims to illustrate. For Magsamen and Ross, it’s a "call to arms for the radical integration of the arts with science and technology to design a more humane future."

Your Brain On Art comes at a crucial moment, illuminating the intersection between the arts sector's need for proof that the arts are indeed essential—and our world's need for powerful solutions to the deep-rooted problems we're facing today.

Indeed, in Art and the World After This, David Maggs characterizes art as a world-making medium. If we can leverage art's capacity to shift perceptions by exploring meaning, belief, identity, and value, he writes, there is potential for the arts sector to become the leading driver of social innovation.

It's an exciting proposition.


Join me and the effervescent Karen Choi in our spring/summer online book club exploring this important new book.

(Registration has closed.)

Ruth Hartt

Ruth is an opera singer who swapped the stage for the world of business innovation. Now she helps arts and culture organizations ignite radical growth by championing a radically customer-first audience engagement model.

Blending deep arts and nonprofit experience with eight years as Chief of Staff at the Clayton Christensen Institute—a globally recognized authority on business and social transformation—Ruth equips arts leaders to redefine relevance, expand audiences, and unlock new demand.

A frequent speaker at industry conferences and dual-certified in digital marketing strategy, Ruth is leading a movement to grow arts audiences by aligning strategy with the needs of today’s consumer—future proofing the sector with a business model that’s built for today’s digital world.

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A chat with BBC’s Tom Service

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What the BBC Singers need to know about persuasive messaging