What the World Needs Now: Your Brain On Art

We work in a powerful realm.

The arts can literally “change the structure and function of cells within our brains and bodies,” says Susan Magsamen, co-author of the New York Times bestseller Your Brain On Art.

But the benefits go well beyond the physical—and that's what this book aims to illustrate. For Magsamen and Ross, it’s a "call to arms for the radical integration of the arts with science and technology to design a more humane future."

Your Brain On Art comes at a crucial moment, illuminating the intersection between the arts sector's need for proof that the arts are indeed essential—and our world's need for powerful solutions to the deep-rooted problems we're facing today.

Indeed, in Art and the World After This, David Maggs characterizes art as a world-making medium. If we can leverage art's capacity to shift perceptions by exploring meaning, belief, identity, and value, he writes, there is potential for the arts sector to become the leading driver of social innovation.

It's an exciting proposition.


Join me and the effervescent Karen Choi in our spring/summer online book club exploring this important new book.

(Registration has closed.)

Ruth Hartt

Former opera singer Ruth Hartt leverages interdisciplinary insights to champion the arts, foster inclusivity, and drive change.

Currently serving as Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation, Ruth previously spent nearly two decades in the arts sector as an opera singer, choral director, and music educator.

Merging 23 years of experience in the cultural and nonprofit sectors—including six years’ immersion in innovation frameworks—Ruth helps arts organizations rethink audience development and arts marketing through a customer-centric lens.

Learn more here.

Previous
Previous

A chat with BBC’s Tom Service

Next
Next

What the BBC Singers need to know about persuasive messaging