What the World Needs Now: Your Brain On Art

We work in a powerful realm.

The arts can literally “change the structure and function of cells within our brains and bodies,” says Susan Magsamen, co-author of the New York Times bestseller Your Brain On Art.

But the benefits go well beyond the physical—and that's what this book aims to illustrate. For Magsamen and Ross, it’s a "call to arms for the radical integration of the arts with science and technology to design a more humane future."

Your Brain On Art comes at a crucial moment, illuminating the intersection between the arts sector's need for proof that the arts are indeed essential—and our world's need for powerful solutions to the deep-rooted problems we're facing today.

Indeed, in Art and the World After This, David Maggs characterizes art as a world-making medium. If we can leverage art's capacity to shift perceptions by exploring meaning, belief, identity, and value, he writes, there is potential for the arts sector to become the leading driver of social innovation.

It's an exciting proposition.


Join me and the effervescent Karen Choi in our spring/summer online book club exploring this important new book.

(Registration has closed.)

Ruth Hartt

Merging nearly two decades as an opera singer with deep expertise in customer-centric innovation, Ruth Hartt has spent the last five years building the case for a new business model in the arts.

Ruth’s strategic vision is shaped by nine years’ immersion in innovation frameworks at the Christensen Institute for Disruptive Innovation, a globally recognized authority on business and social transformation founded by Harvard Business School’s Clayton Christensen.

Learn more here.

Previous
Previous

A chat with BBC’s Tom Service

Next
Next

What the BBC Singers need to know about persuasive messaging