My interview with BBC’s Tom Service just dropped.
The tl;dr: The arts sector has been struggling with audience decline for decades, but it doesn't have to be this way. We need a perspective shift.
If we want to be considered essential, we'll have to make room in our messaging—alongside artistic excellence—for the transformational power of the arts in the daily life of the 21st century consumer.
🎧 Listen at 29:32.
Ruth is an opera singer who swapped the stage for the world of business innovation. Now she helps cultural organizations ignite radical growth by championing a radically customer-first model.
Blending deep arts and nonprofit experience with eight years as Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—a globally recognized authority on business and social transformation—Ruth equips visionary arts leaders with the strategies to redefine relevance, expand markets, and unlock new demand.
A frequent speaker at industry conferences and dual-certified in digital marketing strategy, Ruth empowers organizations to adapt, engage new audiences, and turbocharge relevance.
