A chat with BBC’s Tom Service

Written By Ruth Hartt

My interview with BBC’s Tom Service just dropped.

The tl;dr: The arts sector has been struggling with audience decline for decades, but it doesn't have to be this way. We need a perspective shift.

If we want to be considered essential, we'll have to make room in our messaging—alongside artistic excellence—for the transformational power of the arts in the daily life of the 21st century consumer.

🎧 Listen at 29:32.

 

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Beyond Demographics: Unlocking the Core Drivers of Engagement

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Ruth Hartt

Ruth is an opera singer who swapped the stage for the world of business innovation. Now she helps arts and culture organizations ignite radical growth by championing a radically customer-first audience engagement model.

Blending deep arts and nonprofit experience with eight years as Chief of Staff at the Clayton Christensen Institute—a globally recognized authority on business and social transformation—Ruth equips arts leaders to redefine relevance, expand audiences, and unlock new demand.

A frequent speaker at industry conferences and dual-certified in digital marketing strategy, Ruth is leading a movement to grow arts audiences by aligning strategy with the needs of today’s consumer—future proofing the sector with a business model that’s built for today’s digital world.

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