A chat with BBC’s Tom Service

Written By Ruth Hartt

My interview with BBC’s Tom Service just dropped.

The tl;dr: The arts sector has been struggling with audience decline for decades, but it doesn't have to be this way. We need a perspective shift.

If we want to be considered essential, we'll have to make room in our messaging—alongside artistic excellence—for the transformational power of the arts in the daily life of the 21st century consumer.

🎧 Listen at 29:32.

 

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Beyond Demographics: Unlocking the Core Drivers of Engagement

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Ruth Hartt

Merging nearly two decades as an opera singer with deep expertise in customer-centric innovation, Ruth Hartt has spent the last five years building the case for a new business model in the arts.

Ruth’s strategic vision is shaped by nine years’ immersion in innovation frameworks at the Christensen Institute for Disruptive Innovation, a globally recognized authority on business and social transformation founded by Harvard Business School’s Clayton Christensen.

Learn more here.

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