Inspire. Align. Ignite.

Unite your team around a vision for transformative change

Arts organizations face immense pressure to adapt to a rapidly changing world. But change is hard—especially at institutions whose identity is tied to tradition.

Whether you’re planning a conference, organizational retreat, or board session, I bring a fresh perspective that inspires bold action and lasting impact. My interactive workshops empower your team to embrace transformation—the kind that brings radical growth.

I’ll work with your leadership team to understand your challenges and goals, ensuring the session is tailored to your organization’s unique needs. Together, we’ll:

  • EXPLORE THE URGENT NEED FOR CHANGE, using data to align your team around the rewards of customer-centric transformation.

  • DEFINE MEANINGFUL CHANGE through a customer-first lens, with real-world examples that redefine success.

  • DISCOVER A STEP-BY-STEP ROADMAP for sustainable growth, deeper relevance, and expanded audiences.

BOOK AN INTRODUCTORY CALL ➤

“Your seminar was terrific. I heard participants referencing it throughout the three days of the conference.”

—David Styers, League of American Orchestras

  • Strategic Precision

    Bring unparalleled precision to your strategy with my four-step GOLD process, aligning your offerings with the outcomes today’s consumer is seeking.

  • Radical Patron Focus

    Unlock untapped growth with the Jobs To Be Done framework, revealing hidden demand and sustainable growth opportunities.

  • Market Expansion

    Redefine your market and expand beyond traditional audiences, targeting entirely new markets where consumer demand intersects with art’s impact.

  • “The room was vibrating during Ruth’s Chorus America plenary...lightbulbs were going off, pens were furiously writing.”

    —Alex Gartner, Artistic & Executive Director, Pensacola Children’s Chorus

  • “This is one of the most, if not the most, important presentations in my life. Thank you from the bottom of my heart.”

    —Tom Cooke, President, Voce

  • “Blown away by this presentation and Ruth's expertise. Her analysis of the shrinking audience and its effect on the industry is spot-on and the approach to bringing in outsiders is refreshing and overdue.”

    —Participant, Las Vegas Arts & Culture Summit

  • “Thank you for delivering two remarkable presentations. Your work is transformative!”

    —Kevin Eberle-Noel, Executive Director, Redlands Symphony

  • "Your presentation was truly exceptional."

    —Donny Thompson, Executive director, Jazz Outreach Initiative

  • "Ruth was an amazing speaker and was incredibly well received."

    —Maggie Plaster, Deputy Director of Parks and Recreation, City of Las Vegas

  • "I've watched a number of webinars since 2020 and Ruth's is the best by far!"

    —Webinar Participant, Association of California Symphony Orchestras

  • "You were spectacular and opened up a host of necessary questions with which we need to grapple. It was a terrific session."

    —Nick Adams, Executive Director, Cantata Singers

  • "Ruth is an incredible thought leader. Her insight into how arts orgs can connect to the outsiders and center the needs of their communities is what we need to hear as a sector right now. "

    —Sarah Weber, Executive Director, Association of California Symphony Orchestras

  • "Ruth Hartt has an extraordinary vision for arts marketing, and the arts sector needs it now."

    —Mark Schaefer, Author of Marketing Rebellion

  • "For any org wanting to center their customer and community, Ruth's thinking on this topic is hands down the best I've ever seen."

    —Aubrey Bergauer, Changing the Narrative

  • "This may well be the salvation that audience-hungry arts marketers are searching for."

    —Trevor O’Donnell, Author of Marketing the Arts to Death

  • "If you don't yet follow Ruth Hartt, drop everything and follow. A superhero in all things marketing and perspectives!"

    —Holly Mulcahy, Concertmaster, Wichita Symphony

  • "So grateful that Ruth is not only putting the Jobs to Be Done framework out there, but also providing illustrations on how to enact it."

    —Timothy Myers, Principal Conductor and Artistic Advisor, Austin Opera

Recent Appearances