This is how it’s done.

Written By Ruth Hartt

Hatch created a campaign for the Peabody Essex Museum and it is absolutely next level.

I am gobsmacked.

Finally—an arts organization partnering with an agency that really GETS how to craft a compelling and relevant value proposition.

This is clear and category-defining differentiation in action.

They're not competing with other museums.
They're competing with The Algorithm.
And they're giving people a reason to care about museums again.

PEM isn’t selling exhibits—it’s offering an ANTIDOTE.
This is how you create a whole new category of value.

See the whole campaign here.

Ready to create your own category of value?

Get the playbook specifically designed for arts leaders.

Download the Free Playbook
Download the Free Playbook
Ruth Hartt

Merging nearly two decades as an opera singer with deep expertise in customer-centric innovation, Ruth Hartt has spent the last five years building the case for a new business model in the arts.

Ruth’s strategic vision is shaped by nine years’ immersion in innovation frameworks at the Christensen Institute for Disruptive Innovation, a globally recognized authority on business and social transformation founded by Harvard Business School’s Clayton Christensen.

Learn more here.

Previous

Not All Innovation Sparks Growth
Next

Defining business models in the arts sector